Our Story & Philisophy

"Our goal is to offer exceptional craftsmanship and establish an authentic 'Made in India' proposition accessible directly to our clients worldwide."

Our Journey

Sahdeo upbringing in India immersed him in a rich tapestry of artisanal craftsmanship and premium fabrics. Upon exploring global markets, he recognized the scarcity of the quality and style he had always cherished. This observation coincided with the concerning trend of Indian brands veering away from supporting local artisans.

Thus, the concept emerged to fuse India's exceptional craftsmanship and style with contemporary distribution channels. The goal: to democratize access to top-tier products worldwide while providing unparalleled value to customers.

Sahdev embarked on a journey across India, handpicking the most skilled artisans, whose expertise spanned generations. Simultaneously, he partnered with esteemed Indian producers to source high-quality materials. As the brand diversified into various categories, the focus remained steadfast on delivering exceptional value and captivating designs.

Rooted in Indian heritage yet with a global outlook, the brand caters to individuals with diverse lifestyles, prioritizing quality and timeless elegance. The mission is clear: to streamline the quest for exceptional products that seamlessly integrate into every facet of customers' lives.

Central to the brand's ethos is the celebration of Indian craftsmanship, enhancing modern living through meticulous design and superior quality.

Finest Materials

We are dedicated to sourcing the finest materials from prestigious Indian producers, ensuring exceptional quality and sustainability.

Our collection features pure cashmere and pure finest premium cotton from one of Indian oldest mills, brushed cotton from South India Tirupur.

With a rich tradition and expertise, these renowned producers craft sustainable fabrics, offering unmatched durability, comfort, and quality. Each material is carefully selected to endure the test of time, enhancing the longevity of our designs.

Indian Craftsmanship

We're proud to collaborate with skilled artisans across various regions of India, renowned for their exceptional craftsmanship. With a legacy of generational expertise, these artisans continually refine their skills, ensuring top-notch quality.

This partnership enables us to offer high-quality, durable products crafted with expert knowledge and traditional techniques.

We prioritise building lasting relationships with our artisans and conduct business transparently and fairly. Our commitment is to preserve India's rich heritage of craftsmanship, ensuring a sustainable future for our artisans and upholding the 'Made In India' legacy.